PIXEL-GENERATED DATA

One universal pixel delivers reporting on Ad Fraud, Viewability, Brand Safety, Domain Spoofing & Ads.txt.

Data and reporting on multiple levels, including: Seller, Publisher, Domain, Advertiser, Campaign, and Placement levels. Use the data to optimize campaigns and block low-quality traffic, pre-bid.

Ad Fraud

Identify ad fraud within publisher and seller inventory by detecting invalid traffic generated through fraudulent means such as bots, malware, and click farms.

Viewability

Measure the percentage of ad impressions that are in view (or played within a video) on end-users’ devices when ads are served.

Brand Safety

Know when ads are displayed on sites that have unapproved content, such as adult or gambling-related content that can be damaging to a brand’s image.

Domain Spoofing & Ads.txt

Identify when a publisher claims to run an ad on one site, but really places it on another less desirable one. Plus, Ads.txt monitoring to see if the seller is authorized to sell a domain’s inventory.

How it Works

One universal pixel is populated with variables and placed onto the adtag or creative
Pixel touches the end user and collects digital and behavioral data
Traffic is analyzed and results are available within Fraudlogix dashboard and via API
Data integrated directly into client’s environment

as seen in