PROGRAMMATIC (RTB) SOLUTIONS
Onboarding, pre-bid blocking and post-bid reporting for 100% of your traffic. Effective for mobile, desktop, display, in-app, and video environments.
A key value we bring to our clients is the ability to align with their demand partners that may be using other ad verification solutions.
Ad FraudIdentify ad fraud within publisher and seller inventory by detecting invalid traffic generated through fraudulent means such as bots, malware, and click farms.
ViewabilityMeasure the percentage of ad impressions that are in view (or played within a video) on end-users’ devices when ads are served.
Brand SafetyKnow when ads are displayed on sites that have unapproved content, such as adult or gambling-related content that can be damaging to a brand’s image.
Domain SpoofingIdentify when a publisher claims to run an ad on one site, but really places it on another less desirable one. Plus, check ads.txt files.
One universal pixel is populated with variables and placed onto the adtag or creative
Pixel touches the end user and collects digital and behavioral data
Traffic is analyzed and results are available within Fraudlogix dashboard and via API
data integrated directly into client’s environment
data and reporting on seller, publisher, domain, advertiser, campaign, and placement levels, plus ads.txt tracking
One universal pixel delivers reporting on all four metrics:
- Fake Traffic Report
- Domain Masking Report
- Viewability Report
- Brand Safety Report
Deploy a two-layer approach to fighting ad fraud and maintaining quality by coupling your traffic analysis with our data feeds, which leverage universal intelligence to block ad fraud, evaluate domains, and identify ad blockers pre-bid.