Beyond the install: Five in-app activities that should raise red flags
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
read moreWhat is affiliate fraud and how do you prevent it?
While fraudsters have become more sophisticated, so too has fraud prevention. Here are a few methods to proactively stop fraud before it happens, which prevents wasted time and money dealing with claw backs and credit card charge backs.
read moreLink between data breaches and affiliate fraud
Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to the dark reaches of the internet. So what becomes of stolen data? Here’s how some affiliate schemes play out with the use of hacked data.
read moreWhat is Mobile App Install Fraud?
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
read more10 Things to Look for When Vetting Affiliate Partners
Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
read moreHow to Prevent Fraud in Your Affiliate Marketing Campaigns
An ounce is prevention is worth way more than a pound of cure in the affiliate industry. When it comes to affiliate fraud, waiting to filter out fake traffic, clicks, and installs can be detrimental to a campaign and it wastes an advertiser’s time and money. Log...
read moreHow Does Fraud Affect the Affiliate Marketing Industry?
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
read moreWhy Marketers Should Care About Real-time Bidding
Real-Time Bidding might be quite difficult to understand for the young advertisers looking to pursue a career in programmatic advertising. Since this “job of the future” requires the use of software to buy ads, there are a lot of “technicalities” to be studied here....
read moreWhat is Affiliate Fraud?
According to 99 Firms,15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...
read moreThe Not-So-Obvious Effects of Affiliate Fraud
Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...
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