What is Mobile App Install Fraud?

Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...

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What is Affiliate Fraud?

According to 99 Firms,15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...

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The Not-So-Obvious Effects of Affiliate Fraud

Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...

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Different Types of Affiliate Fraud

The e-commerce industry regularly engages online marketers (affiliates) to attract traffic to their sites and boost online sales of products and services. Affiliate marketing involves advertisers (who are the sellers or merchants) hiring affiliates (who are...

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