While fraudsters have become more sophisticated, so too has fraud prevention. Here are a few methods to proactively stop fraud before it happens, which prevents wasted time and money dealing with claw backs and credit card charge backs.

Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to the dark reaches of the internet. So what becomes of stolen data? Here’s how some affiliate schemes play out with the use of hacked data.

Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...

According to 99 Firms,15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...

Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...