Link between data breaches and affiliate fraud

Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to the dark reaches of the internet. So what becomes of stolen data? Here’s how some affiliate schemes play out with the use of hacked data.

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What is Mobile App Install Fraud?

Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...

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What is Affiliate Fraud?

According to 99 Firms,15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...

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The Not-So-Obvious Effects of Affiliate Fraud

Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...

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