What is Mobile App Install Fraud?
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
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10 Things to Look for When Vetting Affiliate Partners
Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
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How to Prevent Fraud in Your Affiliate Marketing Campaigns
An ounce is prevention is worth way more than a pound of cure in the affiliate industry. When it comes to affiliate fraud, waiting to filter out fake traffic, clicks, and installs can be detrimental to a campaign and it wastes an advertiser’s time and money. Log...
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How Does Fraud Affect the Affiliate Marketing Industry?
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
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Why Marketers Should Care About Real-time Bidding
Real-Time Bidding might be quite difficult to understand for the young advertisers looking to pursue a career in programmatic advertising. Since this “job of the future” requires the use of software to buy ads, there are a lot of “technicalities” to be studied here....
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What is Affiliate Fraud?
According to 99 Firms,15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...
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The Not-So-Obvious Effects of Affiliate Fraud
Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...
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Different Types of Affiliate Fraud
The e-commerce industry regularly engages online marketers (affiliates) to attract traffic to their sites and boost online sales of products and services. Affiliate marketing involves advertisers (who are the sellers or merchants) hiring affiliates (who are...
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When Your Performance Marketing Campaign Doesn’t Perform – Six Signs of Affiliate Fraud
Performance marketing is a popular and ever-growing part of the marketing mix. It’s a smart way to go, paying only for those campaigns that actually PERFORM, however, when hackers fake a KPI (e.g., a sale, lead, install, or action) the money pouring into that portion...
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