What is Mobile App Install Fraud?

What is Mobile App Install Fraud?

Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
Why Marketers Should Care About Real-time Bidding

Why Marketers Should Care About Real-time Bidding

Real-Time Bidding might be quite difficult to understand for the young advertisers looking to pursue a career in programmatic advertising.  Since this “job of the future” requires the use of software to buy ads, there are a lot of “technicalities” to be studied here....
What is Affiliate Fraud?

What is Affiliate Fraud?

According to 99 Firms,15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...