by user | Feb 18, 2020 | ad fraud, Affiliate, Affiliate Fraud, Affiliate Marketing, Featured Posts, ip blocklist
When it comes to your affiliate campaigns, you probably consider how engaging they are. You’ll pay attention to how dynamic and on-brand they are. You’ll be excited for how profitable they can be. But there’s one more thing you should think of when you’re preparing...
by user | Feb 5, 2020 | ad fraud, Affiliate, Affiliate Fraud, Affiliate Marketing, Mobile App Install Fraud
Affiliate marketing can be a great way to advertise your business, generate more website traffic, and gain new customers. The affiliate marketing industry is growing steadily, and hard-working affiliates can help you see the business growth you’re looking for. That...
by Kelly Gerrity | Oct 16, 2019 | Affiliate Fraud, Mobile App Install Fraud
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
by Kelly Gerrity | Oct 7, 2019 | Affiliate Fraud
Affiliate fraud occurs when a fraudulent affiliate marketer fakes an action in order to receive a commission. In the affiliate marketing industry, advertisers (those who are trying to sell a product or service) pay affiliate marketers a commission for every action...
by Kelly Gerrity | Sep 4, 2019 | Affiliate Fraud
Link between data breaches and affiliate fraud Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of...
by Kelly Gerrity | Jul 12, 2019 | Affiliate Fraud
Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
