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What is Mobile App Install Fraud?

What is Mobile App Install Fraud?

by user | Jul 16, 2019 | Mobile Fraud

Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...

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