Ad Verification for the Programmatic RTB Space
One universal pixel delivers reporting on Ad Fraud, Viewability, Brand Safety, Domain Spoofing, and Ads.txt within mobile, in-app, video, desktop, and display environments.
Data and reporting on multiple levels, including: Seller, Publisher, Domain, Advertiser, Campaign, and Placement. Use the data to optimize campaigns and block low-quality traffic, pre-bid.
Identify ad fraud within publisher and seller inventory by detecting invalid traffic generated through fraudulent means such as bots, malware, and click farms.
Know when ads are displayed on sites that have unapproved content, such as adult or gambling-related content that can be damaging to a brand’s image.
Measure the percentage of ad impressions that are in view (or played within a video) on end-users’ devices when ads are served.
Domain Spoofing & Ads.txt
Identify when a publisher claims to run an ad on one site, but really places it on another less desirable one. Plus, Ads.txt monitoring to see if the seller is authorized to sell a domain’s inventory.
How it Works
One universal pixel is populated with variables and placed onto the adtag or creative.
Pixel touches the end user and collects digital and behavioral data.
Traffic is analyzed and results are available within the Fraudlogix dashboard and via API.
Data is integrated directly into client’s environment.