UK and Japan have the highest and lowest percent bot and ad fraud in this group of major countries. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes all device types.
Each quarter, Fraudlogix provides research through global ad request monitoring across over 300 million URLs and Apps. To identify traffic originating from bots, scripts, and hijacked devices, Fraudlogix uses proprietary methodology developed to protect some of the largest platforms in AdTech and MarTech.
This report is part of ongoing research designed to enhance the global effort to stop bots and represents fraud percentages in digital advertising during Q4 2021. Contact us for more information or to publish with permission.