Bots and ad fraud make up almost 16% of ad impressions according to new research from Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes over 36 billion ad impressions across all device types.
Each quarter, Fraudlogix provides research through global ad request monitoring across over 300 million URLs and Apps. To identify traffic originating from bots, scripts, and hijacked devices, Fraudlogix uses proprietary methodology developed to protect some of the largest platforms in AdTech and MarTech.
This report is part of ongoing research designed to enhance the global effort to stop bots and represents fraud percentages in digital advertising during Q4 2021. Contact us for more information or to publish with permission.