Ad Fraud Statistics & Research
Proprietary data from the largest ad fraud sensor network in the world. Updated daily, quarterly, and annually across every device, country, browser, and network that matters to programmatic advertisers.
Global IVT Rate
Q1 2026
Devices Monitored
Per month
URLs Monitored
Active honeypot network
Internet Users
~25% of users online
Today’s Live Ad Fraud Rate
The global invalid traffic rate over the most recent 24-hour window, straight from the Fraudlogix sensor network. Refreshed every day — use it to benchmark your own inventory against the current state of the ecosystem, then use the quarterly and annual reports below for trend analysis.
Global IVT · Past 24h
Countries and Territories
Refresh Cadence
Ad Fraud Statistics: Q1 2026
Analysis of 26.3 billion ad impressions collected January through March 2026. Covers invalid traffic rates by country, device, browser, operating system, and network provider — with year-over-year comparisons against the 2025 annual benchmark.
Ad Fraud Data by Topic
Explore the full Fraudlogix research library. Each report is based on proprietary first-party data from our global sensor network.
Current Ad Fraud Rate
The global IVT rate over the past 24 hours, broken out by device, country, browser, OS, and ISP. Updated every day — the fastest read on what the ecosystem looks like right now.
Global IVT · Past 24 hours
See today’s rate →
State of Ad Fraud 2026
Full-year 2025 analysis across 105.7 billion impressions. The most comprehensive ad fraud dataset Fraudlogix has published to date.
Read the report →
Ad Fraud Statistics: Q1 2026
Q1 2026 snapshot across 26.3 billion impressions and 246 countries and territories. Includes year-over-year comparisons and emerging fraud hotspot alerts.
Read the report →
Ad Fraud by Device Type
IVT rates across mobile, desktop, and tablet. In Q1 2026, desktop and mobile converged to near-identical fraud rates for the first time in our data history.
Explore device data →
Ad Fraud by Browser
IVT rates across all major browsers. Safari is cleanest at 15.04%. Chrome runs above average at 23.10%. Legacy browsers like IE exceed 38%.
Explore browser data →
Ad Fraud by Country
IVT rates across 246 countries and territories. Indonesia leads at 59.17% in Q1 2026. Western Europe dominates the cleanest markets, with the Netherlands at 1.02%.
Explore country data →
Free IP Address Lookup
Check any IP address against the Fraudlogix database — get fraud risk score, network type, geolocation, and bot detection signals instantly.
How Fraudlogix Measures Ad Fraud
All statistics published in Fraudlogix reports are derived from proprietary first-party data — no third-party data vendors, no stale databases.
Bot Signatures
Cloud Infrastructure
Proxy & VPN
Tor Exit Nodes
Device Spoofing
Behavioral Anomalies
Datacenter Ranges
Valid Traffic
81.88%
Invalid Traffic (IVT)
18.12%
Turn This Data Into Protection
The same intelligence behind these reports powers Fraudlogix’s real-time fraud prevention products.
Pre-Bid IP Blocklist
Block fraudulent IPs before the impression is purchased. Updated hourly. Covers cloud infrastructure, bots, proxies, and Tor exit nodes.
Programmatic IVT Detection
Real-time invalid traffic scoring at the bid request level. Integrates directly with DSPs and ad servers.
IP Risk Score API
Granular risk scores for any IP address — fraud probability, network type classification, geo data, and historical signals.
Talk to Our Team
Not sure which product fits? Fraudlogix works with advertisers, DSPs, ad networks, and publishers worldwide.