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How Does Fraud Affect the Affiliate Marketing Industry?
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
Top News in Tech: Mar ’24
Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...
Top News in Tech: Feb ’24
Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan...
Top News in Tech: Jan ’24
ANA: Just 36% Of Programmatic Spend Reaches Consumers Due To ‘Cost Waterfall’ Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. (Peter Adams/Marketing...
Top News in Tech: Dec ’23
Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. (Allison Schiff/AdExchanger)...
Top News in Tech: Nov ’23
23andMe Wants To Make CTV Part Of Its DNA The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. (Anthony Vargas/AdExchanger) IBM Suspends Ads On X After Corporate Ads...
Top News in Tech: Oct ’23
Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. (Anthony...
Top News in Tech: Sep ’23
Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word:...
5 Effective Ways to Detect Mobile App Fraud in Affiliate Marketing
Mobile app fraud is a growing concern for affiliate marketers. Fraudulent activities can undermine the effectiveness of your campaigns and waste your advertising spend, so it's important to know how to detect and prevent them. In this post, we'll discuss some of the...
Top News in Tech: Apr ’23
SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring...
Lead Gen Fraud Trends: How to Identify, Prevent, and Protect Your Business
Lead generation is a crucial part of any affiliate marketing campaign. However, the success of your campaign largely depends on the quality of your leads. Unfortunately, lead generation fraud is on the rise, and it can have serious consequences for your business. In...