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Ad Blockers are Not Perfect — When They Fail, Advertisers Pay the Price
Advertisers are unknowingly wasting 11.5% of their budgets by serving ads to users with ad blockers installed. A recent study by Fraudlogix uncovered that advertisers unknowingly waste an average of 11.5% of their budgets (desktop) and 3% (mobile) serving ads to users...
Protect Your Brand from Bots, Malware, Human Generated Fraud, and Domain Masking
Your brand means a lot to you. You’ve worked hard to build it up, and you’re still working to help it shine and get the recognition it deserves. Dynamic online advertising strategies are carefully crafted ad campaigns that are helping you to do just that. Reaching the...
Safeguard Your Affiliate Campaigns to Prevent Fraudulent IP Addresses
When it comes to your affiliate campaigns, you probably consider how engaging they are. You’ll pay attention to how dynamic and on-brand they are. You’ll be excited for how profitable they can be. But there’s one more thing you should think of when you’re preparing...
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