Advertising Fraud Prevention
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Fraudlogix is the leading ad fraud prevention company, with 15+ years of experience delivering cutting-edge solutions to detect and block fraud — protecting your ad campaigns with unmatched accuracy and insight.
Find the right ad fraud protection for your unique needs:
IP Risk Score
The IP Risk Score provides real-time fraud detection, allowing businesses to verify IP addresses and block bots, proxies, and fraudulent activity before it impacts your traffic quality. Whether you’re buying leads, running a website, or protecting against click fraud, this API gives you immediate insight into traffic risk scores, reason codes, and fraud indicators.
Instantly analyze traffic for fraud risk
Detect fake leads, bot traffic, and click fraud
Easy API integration in under 5 minutes
Bot & Fraud Blocklist
For businesses managing large-scale traffic, the Bot & Fraud Blocklist provides an automated solution to filter out fraudulent IPs and devices. By integrating this blocklist, you can proactively remove bad traffic before it reaches your platform, ensuring better conversions and cleaner data for your advertisers.
Ideal for platforms handling large volumes of traffic
Continuously updated with real-time threat intelligence
DSP & SSP Protect
For programmatic advertising platforms, DSP & SSP Protect offers a pixel-based solution that detects IVT, bots, and fraudulent traffic while also measuring viewability, brand safety, and maintaining demand partner trust. This solution integrates seamlessly with your RTB stack, ensuring you’re delivering clean ad inventory to your buyers.
Identify bots, IVT, and non-human traffic
Monitor viewability & brand safety
Protect demand partner relationships with clean inventory
FAQs: Ad Fraud, Advertising Fraud, and IVT Detection
What is the difference between General IVT and Sophisticated IVT (SIVT)?
General Invalid Traffic (GIVT) includes obvious non-human or policy-violating traffic such as declared crawlers and certain data center requests.
Sophisticated Invalid Traffic (SIVT) involves advanced tactics like device spoofing, hidden or stacked ads, malware-driven traffic, and arbitrage patterns.
Fraudlogix identifies both GIVT and SIVT in real time using IP Risk Score and continuous monitoring.
How much money does ad fraud cost advertisers each year?
Industry estimates place annual global losses from ad fraud at tens of billions of dollars, with many studies citing figures over $80 billion.
While methods vary, the consensus is that ad fraud is one of the largest drains on digital marketing ROI.
What are the signs that my campaigns are hit by ad fraud?
Warning signs include sudden spikes in impressions or clicks without conversions, unusual geo patterns, high proxy or VPN rates,
clusters of identical user agents or devices, and extremely short session durations.
Using tools like DSP & SSP Protect can help surface and mitigate these issues automatically.
How does IVT detection improve campaign performance?
Filtering invalid traffic before it enters your measurement stack ensures optimizations are based on real users.
This reduces wasted spend, improves bidding efficiency, and produces more accurate attribution and lifetime value models.
Can ad fraud be completely eliminated?
While it is the goal to remove 100 percent of ad fraud, achieving it can be difficult. Continuous monitoring, strong IVT detection, and automated enforcement make fraud unprofitable and significantly reduce exposure. Fraudlogix combines a live IP Blocklist, IP Risk Score, and DSP & SSP Protect to minimize impact at scale.
Who benefits the most from advanced IVT detection?
Advertisers and brands: Cleaner media spend and better ROI.
DSPs and SSPs: Improved supply quality.
Affiliate networks: Fewer fake and duplicate leads.
Publishers: Stronger trust with advertisers by delivering human audiences.
All benefit from DSP & SSP Protect with IP Risk Score and the IP Blocklist.
Why Fraudlogix as Your Ad Fraud Solution?
There are many choices with online fraud prevention companies, ranging from specialized tools to robust ad fraud software. Fraudlogix has the world’s largest fraud detection database that gets updated hourly for up-to-date fraud data. Leading platforms, advertising networks and publishers rely on Fraudlogix to spot and stop ad fraud before it happens.