Top News in Tech: July 2025

Not many people know this, but we didn’t set out to build a fraud detection company. Like many of the best stories in technology, our journey began with necessity and a near-death experience that would transform our small startup into a global leader in ad fraud prevention. (Jessica Lopez/Fraudlogix)

The IAB Tech Lab is working to assemble a task force of publishers and compute edge companies to kick off its plan to create a technical framework that helps publishers gain better control of, and be paid for, LLM crawling. (Jessica Davies, Digiday)

The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could increase demand for ad services eventually. (Megan Graham/WSJ)

Independent publishers say Google’s AI Overviews have left them in a no-win bind — and they’re taking the fight to EU regulators. (Jessica Davies/Digiday)

A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. (Anthony Vargas/AdExchanger)

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. (Digiday Editors)

The resource is designed to empower marketers to make more informed decisions as ad spending on the channel grows. (Jessica Deyo/Marketing Dive)

Citing “collective concerns” about gaming the awards submission process, particularly with enhanced artificial intelligence, the Cannes Lions organization has issued new “integrity standards and measures” to better insure fair competition. (Steve McClellan/MediaPost)

Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. (Anthony Vargas/AdExchanger)