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IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. (Laurie Sullivan/MediaPost) |
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Alphabet (GOOG, GOOGL) has officially overtaken Apple (AAPL) as the second-most-valuable company in the world. (Laura Bratton/Yahoo Finance) |
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Facebook parent will back nuclear projects with Oklo, Bill Gates-backed TerraPower and Vistra. (Jennifer Hiller/WSJ – Subscription Required) |
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WPP Media, Butler/Till, Wpromote and MiQ are among the launch partners on AgenticOS, a new end-to-end operating system. (Peter Adams/Marketing Dive) |
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Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings. (Peter Adams/Marketing Dive) |
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A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. (James Hercher/AdExchanger) |
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New year, same problems. Even with Google’s U-turn to keep third-party cookies in Chrome, the race for first-party data hasn’t slowed. (Kimeko McCoy/Digiday) |
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From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech. (James Hercher/AdExchanger) |
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For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. (Victoria McNally/AdExchanger) |
