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Marketers are entering a new era where it’s becoming harder to differentiate between real consumer sentiment and manufactured outrage. AI-powered bot networks, usually reserved for fueling election disinformation campaigns, are now being deployed against brands, with Cracker Barrel and American Eagle being two recent high-profile examples. (Erika Wheless/AdAge) |
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Automated bots and people lying about their conditions risk skewing the results of medical research, Oxford academics have warned. (Kaya Burgess/The Times) |
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The market research industry heavily relies on market research panels for consistent, high-quality insights. However, panel recruitment is increasingly compromised by fraudulent participants—bots, VPN users, repeat takers—who undermine data accuracy and inflate survey costs. (Fraudlogix) |
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Fintech firms and online marketplaces are battling sophisticated fraud from account takeovers to application fraud with AI proving a double-edged sword. (Natalia Elliot/FinTech) |
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What account takeover is, how it happens, how to detect it, and how to prevent it with IP intelligence and risk based controls. (Fraudlogix) |
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More than 50 investors, including Alastair Campbell and Fiona Millar, lost money when the football betting fund went bust in December last year. (Tom Witherow/The Times) |
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Fraud in gaming now touches every part of the player journey. The fastest wins come from IP intelligence, risk scoring, and known bad IP suppression. This guide shows what to watch for and how to act without adding friction for real players. (Fraudlogix) |
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While programmatic advertising has revolutionised how inventory is sold and ads are served over the past decade, it has also opened doors to cyber criminals who not only undermine the economic viability of the industry, but fundamentally threaten brand safety. (Ian Moss, Spokesperson, UKSAFC/New Digital Age) |
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CleanTap says fake devices can seamlessly access premium ad Inventory, calls for industry-wide reform. (Tom Butts/TV Tech) |
