These Products Are Built for Different Buyers

This is the comparison most people miss. Before looking at features or pricing, understand who each platform is actually designed for — because putting the wrong tool in the wrong stack is expensive.

Pricing: Free vs. Contact Sales

This is one of the biggest practical differences between the two platforms. Fraudlogix publishes its pricing and offers a free entry point with no volume limits. DoubleVerify requires a sales conversation for any access and has no public pricing page.

Fraudlogix also offers a Pre-Bid IP Blocklist starting at $6,500/month flat fee — unlimited impressions, no CPM scaling, no surprises. Request a trial →

Feature-by-Feature Comparison

Both platforms offer IVT detection, brand safety, and viewability — but the integration model, pricing structure, and target stack are fundamentally different.

✓ = Full capability  ◐ = Partial  ✗ = Not offered or not applicable

The 4 Reasons Platforms Choose Fraudlogix Over DoubleVerify

1. You’re on the wrong side of the trade for DV

DoubleVerify exists to protect advertisers from bad inventory. If you’re a platform — an SSP, DSP, exchange, or network — you are the inventory. DV’s product is designed to audit you, not arm you. Fraudlogix is built to be your defense: a tool that cleans your traffic, satisfies your buyers, and prevents clawbacks before they happen.

2. CPM pricing is unworkable at platform scale

DoubleVerify charges per impression analyzed. That model works for an advertiser with a $5M campaign budget who can absorb verification costs as a percentage of spend. It does not work for an SSP or exchange processing hundreds of millions of impressions daily. Fraudlogix’s post-bid analytics are free with no volume cap, and the pre-bid IP blocklist is a flat $6,500/month regardless of impression volume — the same cost whether you process 100M or 10B impressions.

3. The free pixel covers brand safety, viewability, and domain verification too

Fraudlogix’s Programmatic IVT Detection pixel is a 4-in-1 tool: it measures invalid traffic, brand safety, viewability, and domain spoofing in a single integration — all free. These are the same signals DV charges advertisers to verify. Fraudlogix gives them to platforms at no cost as the entry point to the product. The upgrade is pre-bid blocking, which stops fraud before it ever enters your auction.

4. Pre-bid IP blocking isn’t something DV offers

DoubleVerify measures fraud after the fact — it tells advertisers what percentage of served impressions were invalid. Fraudlogix lets you go upstream: the IP blocklist contains 30M+ flagged IPs updated every hour, integrated directly into your bidder to reject invalid traffic before you ever commit to an impression. This is not a capability DV offers as a standalone product.

When Should You Use Fraudlogix?

• You operate an SSP, DSP, ad exchange, or ad network and need to clean your traffic to satisfy buyers
• You want to monitor 100% of impressions for invalid traffic without paying per-CPM or being forced to sample
• You need pre-bid IP blocking to stop invalid traffic before it reaches your auction
• You want to start free — no contract, no credit card — and see what’s in your traffic before committing
• You run affiliate or performance programs and need click fraud and lead fraud detection
• You want a flat, predictable cost that doesn’t scale with impression volume

When Does DoubleVerify Make Sense?

• You are an enterprise advertiser or agency buying programmatic media and need brand safety, viewability, fraud, and attention measurement in one platform
• You need advertiser-side reporting for campaign quality — not supply-side traffic cleaning
• Your team uses DV tags embedded in creatives across DSP campaigns and needs unified reporting
• Budget and contract complexity are not constraints for your procurement process

Frequently Asked Questions

Is Fraudlogix a DoubleVerify alternative?

For supply-side platforms — SSPs, DSPs, exchanges, and ad networks — Fraudlogix is not just a DoubleVerify alternative, it’s a better fit. DoubleVerify is primarily an advertiser-side verification tool. Fraudlogix is built for platforms that need to clean their traffic inventory, prevent clawbacks, and block invalid traffic before it enters the auction. If you’re on the buy side and need brand safety, viewability, and fraud measurement across campaigns, DoubleVerify may serve you better.

Does Fraudlogix offer brand safety and viewability like DoubleVerify?

Yes. Fraudlogix’s Programmatic IVT Detection pixel is a 4-in-1 solution covering IVT and bot detection, brand safety flagging (adult, gambling, violence, and other categories), domain verification (declared vs. actual domain), and viewability measurement — all in a single free pixel integration with no volume limits.

Is DoubleVerify free?

No. DoubleVerify has no free tier and no published pricing. Access requires a sales conversation and an enterprise contract. Pricing is CPM-based, meaning costs scale with impression volume — a model that becomes prohibitively expensive for high-volume platforms. Fraudlogix’s post-bid analytics are free forever with no volume limits.

What percentage of ad traffic is invalid?

According to Fraudlogix’s 2026 dataset of 105.7 billion impressions, the global average invalid traffic rate is 20.64% — roughly one in five ad impressions. This puts approximately $37 billion in US ad spend at risk annually. The rate varies significantly by channel, geography, and traffic type, with some segments exceeding 30%.

What is pre-bid IP blocking and why does it matter?

Pre-bid IP blocking lets you reject traffic from known fraudulent IPs before you commit to serving an impression. Fraudlogix maintains a blocklist of 30M+ flagged IPs — updated every hour — that you integrate into your bidder or ad server. This stops invalid traffic upstream, before it contaminates your inventory data or results in advertiser clawbacks. DoubleVerify does not offer pre-bid IP blocking as a standalone product.

How does Fraudlogix pricing compare to CPM-based IVT vendors?

CPM-based IVT vendors typically charge around $0.10 per 1,000 impressions. For a platform processing 1 billion impressions monthly, that’s roughly $100,000 per month — and often forces teams to sample only a fraction of traffic to control costs, creating blind spots. Fraudlogix’s post-bid analytics are completely free with no sampling required. The pre-bid IP blocklist is $6,500/month flat, regardless of impression volume.

Can Fraudlogix work alongside DoubleVerify?

Yes. The use cases are complementary. A publisher or SSP can use Fraudlogix to clean their traffic supply and provide pre-bid blocking, while the advertisers buying that inventory use DoubleVerify on the buy side to verify campaign quality. Fraudlogix and DV operate at different points in the stack and don’t conflict with each other.