IP masking and botnets are two methods that are commonly used in ad fraud. While they may seem similar, they are two distinct methods with different purposes and implications.
IP masking refers to the practice of hiding or changing a user’s IP address to appear as if they are in a different location. This can be achieved through a proxy server or a virtual private network (VPN). The main purpose of IP masking is to protect users’ privacy and security online, but it can also be used for fraudulent purposes in advertising. For example, advertisers can use IP masking to create fake clicks or impressions on their advertisements by appearing as if they are coming from separate locations.
Botnets, on the other hand, are networks of computers that have been infected with malware and are being controlled by a single entity. This entity can use the botnet to carry out malicious activities, such as launching denial of service (DDoS) attacks or spreading spam. In ad fraud, botnets are often used to generate fake traffic to websites, including fake clicks and impressions on advertisements. Botnets can also be used to bypass security measures, such as IP blocking, that are designed to prevent ad fraud.
While IP masking and botnets may seem similar in their applications in ad fraud, they are fundamentally different. IP masking is a technique used to conceal a user’s identity online, while botnets are networks of compromised computers that are being controlled by a single entity. Additionally, IP masking is a passive method of ad fraud, while botnets are much more aggressive and can cause significant harm to both users and websites.
It’s important for advertisers and websites to understand the differences between these methods and to implement security measures to prevent ad fraud. This includes using IP blocking and tracking tools, as well as educating users about the dangers of malware and the importance of keeping their computers secure.
