Warning: Something In AdTech Is Being Switched Off… Most Of You Haven’t NoticedA critical piece of video ad infrastructure — the Prebid Cache endpoint used by over 60% of publishers — goes dark on April 30. Auctions will still run, bids will still win, but video ads will silently fail to load with no error to trace it. If your team hasn’t checked your Prebid config, now is the time. (David Sargant/The AdTech Diary) |
How Ad Fraud Drains Global Advertising Budgets And How To Fight BackAI-powered bots now pass standard verification systems, and smart bidding algorithms trained on fraudulent signals actively learn to optimize toward more bot traffic — making the problem self-reinforcing. A solid explainer on where the fight stands heading into the second half of 2026. (Modern Diplomacy) |
Why One Publisher Just Pulled All Programmatic Ads — And What The Industry Should Take From ItThe American Prospect removed programmatic advertising from its site entirely, citing supply chain opacity and brand safety concerns. Whatever one thinks of the editorial position, the piece reflects a real and growing trust deficit. The question worth asking: what does the programmatic ecosystem need to do better to keep publishers and advertisers at the table? (The American Prospect) |
Why CTV Is Becoming The First Real Test Of Agentic AdvertisingCTV has never fit cleanly into RTB-based buying, and agentic AI is being positioned as the fix. Whether autonomous agents can simplify the fragmented CTV landscape will be their first real-world stress test — and a preview of what’s coming for programmatic broadly. (Frans Vermeulen/AdExchanger) |
The Agentic Marketplace Is Here. Where Does That Leave DSPs And SSPs?Swivel and CTV platform Olyzon announced a partnership connecting buy-side and sell-side AI agents via AdCP, an open-source protocol. If agents are now negotiating, executing, and optimizing end-to-end, the role of traditional intermediaries gets harder to justify. (AdExchanger) |
AI Update, April 10, 2026: AI News And Views From The Past WeekOpenAI is projecting $2.5B in ad revenue this year with a path to $100B by 2030. Google says AI-powered ad products are already driving strong results for some retailers. And new AI models are being restricted due to their ability to autonomously chain software exploits — raising the cybersecurity stakes across the board. (MarketingProfs) |
Capital One Settlement Ends Affiliate Marketing Commission Class Action LawsuitCapital One’s Shopping browser extension was sued for allegedly intercepting affiliate commissions belonging to other partners — the same cookie-stuffing playbook that brought down Honey. Claim deadline is April 17. A timely case study in how attribution fraud travels all the way up the brand ladder. (ClassAction.org) |