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The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan Shields and Tim Peterson/Digiday – Limited Access) |
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New York Attorney General Letitia James announced Thursday that Publicis Health, one of the largest global health advertising agencies, will pay $350 million to settle allegations it “developed predatory and deceptive marketing strategies” for Purdue Pharma opioids, which the attorney general’s office called the first settlement of its kind involving an advertising agency. (Cailey Gleeson/Forbes) |
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Marketers are on the precipice of a new dawn as the biggest company in media prepares to pull the plug on third-party cookies, the cornerstone of the $600 billion online media business, in Google Chrome. (Ronan Shields/Digiday – Limited Access) |
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Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon. (James Hercher/AdExchanger) |
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Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Everyone’s got a plan to weather the storm — or perhaps even take advantage of it. That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. (Alexander Lee/Digiday – Limited Access) |
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