We’ve spent over a decade monitoring traffic for ad tech’s largest platforms, networks, and exchanges. Fraudlogix’s strength is in our scale and supply-side focus — giving us immeasurable threat intelligence to quickly detect what’s REAL and what’s NOT.
Fraudlogix Pixel is Placed
Our clients place one universal pixel in their ad creative or ad tag for real-time monitoring.
pixel collects traffic data
The pixel “touches” end users to collect digital and behavioral data for analysis.
Traffic is Analyzed in Real Time
Scores for seller, publisher, domain, advertiser, campaign and placement are provided via UI, API or email.
Data is Integrated Directly
Clients typically use the scores to create white & blocklists in their prebid or ad serving environments.
We establish baselines for what normal/real traffic patterns and behaviors look like. Over 40 different anomalies are then identified and assigned weights based on type and severity to identify traffic originating from bots, scripts, and hijacked devices.
Examples of Anomalies:
- Inconsistent browser sessions
- Forged user agents
- Geo mismatches
- Bad device reputation
- Proxy usage
- Data Center IP usage
World’s largest independent traffic monitoring engine.
monitoring Over one billion unique users monthly
Across 300+ million URLs and Apps