Top News in Tech: Sep ’23

After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” (Ronan Shields/Digiday)

Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month. (Alyssa Boyle/AdExchanger)

The global influencer marketing economy, which expanded 21.5% last year, is on track to grow another 16.9% this year, topping $34 billion in spending. (Joe Mandese/MediaPost)

The shifting sands of the $630 billion digital advertising landscape have seen the leading lights of independent ad tech jockey for position amid an uncertain future. (Ronan Shields/Digiday)

Linear and streaming TV still seem to be operating on two different wavelengths. While CTV advertisers have embraced digital targeting and programmatic, most linear TV campaigns remain stuck in the land of insertion orders and GRPs. (Alyssa Boyle/AdExchanger)

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling (MMM) ­– even if it means giving credit to their competitors for driving conversions. (John McDermott/AdExchanger)

Google’s long, protracted journey toward advertising without third-party cookies just hit another twist. Ad tech vendors — the largest ones at least — still aren’t sold on the idea. (Michael Bürgi/Digiday)

Snowflake launched a Media Data Cloud in 2021 and began signing deals with CMOs beyond its traditional dealings with CTOs and head of IT types. (James Hercher/AdExchanger)