Pre-bid blocking via live feed of high-risk IPs
Flat fee or CPM basis, unlimited traffic
You host the files and access via API or download
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IPs that consistently generate high volumes of fake ad traffic and installs are identified and added to our IP Block List.
This list updates hourly with a medium, high, or extreme propensity level for fraudulent traffic identified.
IPlogix™ Block List is integrated into your environment through API or download for preventative blocking.
We combine fraud intelligence from all of our clients across the affiliate and programmatic ecosystem.
Fraudlogix monitors over 1 billion unique users across 300+ million URLs and apps monthly, accounting for 25% of the world’s online population.
Risk Score Assessment
IPs make it to the list by consistently generating a large percentage of fake traffic. We include a risk score (medium, high, or extreme) so you can control what’s blocked.
We detect and identify traffic that’s generated by bots, GIVT/SIVT, automated scripts, malware, and non-human traffic.
IPs are constantly being added or removed based on current input from the affiliate and programmatic ecosystem. IPlogix™ block list is updated every hour.
None. The full IPlogix™ block list file is hosted within your platform as a live feed that is updated hourly.
Flat Fee Pricing
We offer flat-fee pricing, which allows you to use it on an unlimited amount of traffic/transactions. Contact us for a customized quote.
Serving ads to users with AD BLOCKER installed?
Think again. Our recent study shows that this is occurring in 11.5% of programmatic desktop traffic and 3% in mobile. Our new Ad Blocker feed is a database of IPs where we’ve identified users with ad blocker installed on their devices. Pre-bid blocking of these IPs will improve overall campaign performance. Key findings from our ad blocker research revealed:
- CTR on ad blocker IPs are 11X lower
- CPC on ad blocker IPs are roughly 3X higher
- 11.5% of ad spend is wasted serving ad tags to users with ad blocker installed