The least active hour for bots is 10 p.m. EST according to new research from Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. In both Q4 2021 and Q1 2022, the most active time of day was 5 a.m.
Each quarter, Fraudlogix provides research through global ad request monitoring across over 300 million URLs and Apps. To identify traffic originating from bots, scripts, and hijacked devices, Fraudlogix uses proprietary methodology developed to protect some of the largest platforms in AdTech and MarTech.
This report is part of ongoing research designed to enhance the global effort to stop bots and represents fraud percentages in digital advertising. Data from this report includes over 35 billion ad impressions across all device types. Contact us for more information or to publish with permission.