These Platforms Are Built for Different Buyers

IAS is designed for the buy side — agencies and brands verifying that their ads appeared in brand-safe, viewable, fraud-free placements. Fraudlogix is built for the supply side — platforms that serve, route, and monetize ad inventory and need to clean their traffic before it reaches buyers.

Pricing: Free to Start vs. Enterprise Contract

Pricing is the most significant practical difference. IAS does not publicly offer pricing — access typically requires a sales conversation and an enterprise agreement. There is no self-serve evaluation option.

Fraudlogix vs. IAS: At a Glance

IVT Detection: Dedicated vs. Bundled

IAS offers IVT detection as part of a broader measurement suite covering brand safety, viewability, and fraud in one enterprise contract. For agencies that need a single vendor covering all three, that bundling is efficient.

Fraudlogix is purpose-built for IVT and bot detection. Its IVT detection layer combines a 4-in-1 pixel with a continuously updated IP blocklist and IP intelligence signals.

The 4-in-1 Pixel

Fraudlogix’s pixel detects four signals in a single tag: invalid traffic and bot activity, brand safety violations, viewability, and domain spoofing. One integration, four data points per impression.

Pre-Bid: Supply Side vs. Demand Side

IAS does offer prebid integration — but it’s demand-side. Their prebid signals help DSPs and buyers filter what inventory they bid on. Fraudlogix’s prebid adapter works the other direction: it lets supply-side platforms block known fraudulent IP ranges before a bid request is ever sent.

Supply Chain Independence

IAS is a large, widely-used measurement platform that operates across both sides of the ad transaction — serving publishers, platforms, agencies, and brands. This is common for enterprise measurement companies. Some supply-side operators may consider a vendor’s commercial relationships when evaluating objectivity, though it should be assessed alongside the platform’s overall track record and MRC-accredited methodology.

Fraudlogix is not owned by, invested in, or commercially dependent on any ad tech platform. It operates as an independent third party, which means its IVT classifications are not influenced by commercial relationships with the platforms it measures.

Frequently Asked Questions

What is Integral Ad Science (IAS)?

Integral Ad Science is a global media measurement and optimization platform. It provides brand safety, viewability measurement, and invalid traffic detection for advertisers and agencies. IAS is primarily a buy-side tool used to verify that ads appeared in appropriate, viewable, fraud-free placements.

What are the main alternatives to Integral Ad Science?

The main alternatives to IAS depend on your use case. For buy-side ad verification, alternatives include DoubleVerify and MOAT. For supply-side IVT detection — SSPs, DSPs, and ad exchanges — dedicated platforms like Fraudlogix offer deeper pre-bid blocking, IP intelligence, and a free entry point that IAS does not provide.

Does Integral Ad Science offer a free plan?

No. IAS does not publicly offer a free tier or self-serve access. Pricing is enterprise and typically requires a sales process and contract. Fraudlogix offers free post-bid IVT analytics with no contract required, as well as 1,000 free IP lookups per month through its IP Risk Score API.

Can Fraudlogix replace IAS for a supply-side platform?

For supply-side operators — SSPs, DSPs, exchanges, and ad networks — Fraudlogix is purpose-built for your use case in a way IAS is not. Fraudlogix provides pre-bid blocking, a 4-in-1 detection pixel, and IP intelligence specifically for supply-side traffic quality management.

Who are Integral Ad Science’s main competitors?

IAS’s main competitors in the ad measurement space include DoubleVerify, MOAT (owned by Oracle), and Pixalate. For supply-side IVT detection specifically, dedicated fraud prevention platforms like Fraudlogix, Anura, and HUMAN Security compete in the space, though each serves a different primary audience.