by user | Mar 16, 2020 | Ad Fraud and Bots, Affiliate / Performance
Website traffic. If you’re a business owner or marketing manager, you’ve probably spent a lot of time thinking about it. You know you need traffic, and that getting more of it is always a priority. You know that all traffic isn’t equal — you want high-quality...
by user | Feb 18, 2020 | Affiliate / Performance, Featured Posts
When it comes to your affiliate campaigns, you probably consider how engaging they are. You’ll pay attention to how dynamic and on-brand they are. You’ll be excited for how profitable they can be. But there’s one more thing you should think of when you’re preparing...
by user | Feb 5, 2020 | Ad Fraud and Bots, Affiliate / Performance
Affiliate marketing can be a great way to advertise your business, generate more website traffic, and gain new customers. The affiliate marketing industry is growing steadily, and hard-working affiliates can help you see the business growth you’re looking for. That...
by Kelly Gerrity | Oct 16, 2019 | Ad Fraud and Bots, Affiliate / Performance
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
by Kelly Gerrity | Oct 7, 2019 | Affiliate / Performance
Affiliate fraud occurs when a fraudulent affiliate marketer fakes an action in order to receive a commission. In the affiliate marketing industry, advertisers (those who are trying to sell a product or service) pay affiliate marketers a commission for every action...
by Kelly Gerrity | Jul 11, 2019 | Affiliate / Performance
An ounce of prevention is worth way more than a pound of cure in the affiliate industry. When it comes to affiliate fraud, waiting to filter out fake traffic, clicks, and installs can be detrimental to a campaign and it wastes an advertiser’s time and money. Log...
