Every year, brands, businesses, and publishers pour money into advertising. It’s an integral part of gaining recognition and growing a customer base or audience. But as advertising has grown and evolved, so has advertising fraud. Ad fraud schemes are a danger to marketers and marketing budgets and can halt the growth of otherwise robust websites and ad campaigns.
As advertising online has become more multi-faceted, the need for ad fraud detection has also grown. An excellent way to prevent ad fraud from happening is to know how to recognize it when it happens and – even better – prevent it from happening in the first place. Keep reading to learn some helpful tips on identifying and preventing typical ad fraud schemes and how fraud-blocking technology can help you.
What have recent ad fraud schemes involved?
Some of the recent advertising fraud schemes do what online ad fraud schemes have long done: try to pass off phony traffic as the real thing. For example, computer-generated traffic may sell as mobile app traffic, and by attempting to disguise the traffic source, the fraudulent traffic-sellers try to make it seem more valuable. Another ad fraud scheme may conceal the location of the traffic’s source so that no red flags get raised.
The fact is that some types of traffic are more valuable than others. Marketers want to attract page views and clicks from visitors who are likely to be interested in the website’s products or services and attract viewers who will spend time on the site, possibly making a purchase, leaving their email, or becoming a dedicated follower. But at the very least, they want visitors who are real people. Traffic driven from data farms or bots may initially tally up page views for a website, but those page views will be neither meaningful nor profitable.
How much of a threat is fraudulent advertising?
Unfortunately, ad fraud schemes have become more prevalent and sophisticated over the years. It is a real threat to businesses, brands, publishers, and their marketing teams. Just one instance of ad fraud can put a significant dent in a marketing budget. And if the fraud isn’t detected early enough, weeks or months of potential growth can be lost. Website owners and marketers should be on the alert for ad fraud schemes.
The current fight against ad fraud
Identifying where traffic is coming from, where ads are coming from, and who is behind each website transaction is crucial to the fight against fraud in online marketing. The best modern advertising fraud protection can identify the most common patterns in recent ad fraud schemes, flagging them as potential threats. Then being able to block fraudulent traffic before it can harm a website is vital.
At Fraudlogix, we have the website solutions to detect and block fraudulent traffic and bots and keep ad fraud out of marketing plans. Do you need to prevent fraud schemes from ruining your ad campaigns? Get in touch with us today to get started.
