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Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. (Sam Bradley/Digiday) |
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Not taking no for an answer, Paramount Skydance is making a hostile $108.4 billion bid to acquire Warner Bros. Discovery, according to reports. (Wayne Friedman/MediaPost) |
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Analysts estimate the combined entity could command up to 10% of total U.S. TV viewing and generate billions in ad revenue. (Peter Adams/Marketing Dive) |
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Advertising analysts have revised their 2025 forecasts to reflect more optimism in the market, thanks to less trade policy volatility and more AI-fueled expansion. (Sara Fischer/Axios – Registration Required) |
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The U.S. judge considering whether to order a breakup of Google’s advertising technology business asked the Department of Justice on Friday how quickly such a remedy would take effect, saying, “time is of the essence.” (Jody Godoy/Reuters) |
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Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. (Sam Bradley and Seb Joseph/Digiday) |
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We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. (Allison Schiff/AdExchanger) |
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Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. (Seb Joseph/Digiday) |
