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In what the companies say gives brands access to the “largest authenticated CTV footprint in the U.S.,” Roku and Amazon Ads have announced a major premium streaming ad-inventory integration exclusively through the Amazon DSP. (Wayne Friedman/MediaPost) |
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Acxiom CEO Jarrod Martin and Snowflake CMO Denise Persson detail how the next step of their partnership will meet marketer needs, including around AI. (Chris Kelly/Marketing Dive) |
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I might have to rename our Data Privacy Roundup newsletter as the “Privacy Sandbox Bulletin.” (Allison Schiff/AdExchanger) |
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As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – arrive in Cannes for a week of stimulation, schmoozing – and spritzes – we asked members of The Drum Network what they were most looking forward to at this year’s event. (Oscar Quine/The Drum) |
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