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Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’ (Jeff Horwitz/Reuters) |
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Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend. (Aaron Baar/Marketing Dive) |
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Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3. (Chris Kelly/Marketing Dive) |
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The supply-side platform told customers in an email Monday that it “seeks to hold Google accountable” by adding to the chorus of companies suing the tech giant. (Kendra Barnett/Adweek – Subscription Required) |
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Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. (Todd Spangler/Variety) |
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New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets. (Kendra Barnett/Adweek) |
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IAB Tech Lab is moving to form a Programmatic Governance Council, an industry-wide body to set clearer rules for transparency and auction integrity across the open internet. (Ronan Shields/Digiday) |
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Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3. (Peter Adams/Marketing Dive) |
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IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Allison Schiff/AdExchanger) |
