|
The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend. (IAB) |
|
Dynamic ad insertion specialist Yospace demonstrated a one-to-one addressable advertising breakthrough earlier this month at IBC2025 when the company used the new international standard for server-guided ad insertion (SGAI), MPEG-DASH Events and added less than one second of latency for the advertising, resulting in glass-to-glass latency of under five seconds. (Phil Kurz/TV Tech) |
|
Capital One (COF.N), opens new tab settled a lawsuit by social media creators who said a free browser extension used by millions of people to find discounts stole their sales commissions when shoppers bought their products and services. (Jonathan Stempel/Reuters) |
|
Agency alleged that Amazon used deceptive methods to sign up consumers for Prime subscriptions and made it exceedingly difficult to cancel. (FTC) |
|
As of today, September 26, if you are in Arizona, you need to be ready to scan your government ID to access websites displaying at least 33% of adult-only content. Arizona’s verification law comes despite experts’ warnings against the privacy and security implications that could arise. (Chiara Castro/TechRadar) |
|
Almost $9 million in commission has been redirected to affiliates too. Nearly a year on from its launch, Awin has reported some major success as a result of the Conversion Protection Initiative (CPI). (Sol Wilkinson/Hello Partner) |
|
Global e-commerce fraud surged to $48bn in 2024, representing around 42% of global credit card fraud losses. This staggering figure underscores the urgent need for businesses to implement strong merchant verification processes to protect themselves and their customers, claims AIPrise. (FinTech Global) |
|
The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating years of industry gripes. (Ronan Shields and Seb Joseph/Digiday) |
|
Bot networks are now a brand problem, too. Coordinated webs of fake social-media personas have historically been the domain of fraudsters and state-based actors, such as the infamous Russian troll farms that spammed influential personalities like X owner Elon Musk, because of the time and labor involved. (Patrick Coffee/WSJ) |
|
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year. (Victoria McNally/AdExchanger) |
