What Is Fraudlogix?

Fraudlogix is bot detection software built for the digital advertising ecosystem. Since 2010, it has specialized in identifying bot traffic, invalid impressions, and fraudulent activity across SSPs, DSPs, ad exchanges, ad networks, and affiliate platforms — catching the bots that cost advertisers $37 billion annually.

Fraudlogix’s free programmatic detection pixel identifies bot traffic, flags brand safety violations, measures viewability, and verifies domain integrity. The pre-bid IP blocklist blocks known bot IPs before they enter your auction, at a flat monthly fee. And the IP Risk Score API goes further — providing real-time IP reputation scoring that can be integrated into registration flows or login pages to detect proxy traffic, datacenter IPs, and known fraud vectors. It includes 1,000 free lookups to get started.

Fraudlogix’s 2026 State of Ad Fraud report shows a global IVT rate of 20.64% — with approximately $37 billion in US ad spend at risk annually.

What Is HUMAN Security?

HUMAN Security (originally founded as White Ops in 2012, rebranded in 2021) is an enterprise cybersecurity company that bundles bot detection across multiple surfaces — digital advertising, web applications, APIs, and account systems — into a single platform at enterprise pricing.

Their flagship products cover ad fraud detection, application security against credential stuffing, and account defense against automated account takeover. They work with major enterprise brands and agencies globally.

HUMAN is a broad enterprise security purchase. There is no free tier, no self-serve access, and no published pricing — meaning any engagement requires a sales process and a contract commitment before you see a single data point.

Fraudlogix vs. HUMAN Security: Quick Verdict

Feature-by-Feature Comparison

✓ = Full capability  ◐ = Partial  ✗ = Not offered

The 4 Key Differences Between Fraudlogix and HUMAN Security

1. Fraudlogix starts free. HUMAN has no free tier at all.

Fraudlogix’s post-bid analytics are free forever — bot detection, brand safety, viewability, and domain verification on 100% of your impressions at no cost. The pre-bid IP blocklist is $6,500/month flat, regardless of volume. Use the Fraudlogix CPM Calculator to see exactly how much CPM-based bot detection would cost your platform compared to a flat fee. HUMAN Security has no free tier, no self-serve option, and no published pricing — every engagement requires a sales call and an enterprise contract before you access a single data point. For any team that wants to start now and see results before committing budget, Fraudlogix is the only practical choice.

2. The IP Risk Score works beyond just advertising

Fraudlogix’s IP Risk Score API scores any IP address in real time — flagging datacenter IPs, proxies, VPNs, TOR nodes, and known fraud vectors. It can be integrated into registration flows or login pages. So while Fraudlogix is built for advertising, its IP intelligence layer reaches wherever bot IPs show up. HUMAN does not offer standalone IP intelligence. Their signals are locked inside their platform and unavailable for custom integration.

3. Fraudlogix is independent of the supply chain it measures

Fraudlogix has no commercial relationships with publishers, SSPs, or exchanges whose inventory it measures. You get measurement that isn’t entangled with the platforms being evaluated. HUMAN Security has commercial relationships with major DSPs, agencies, and platform partners across the ecosystem.

4. Specialized depth vs. broad coverage

Fraudlogix has spent 16 years focused on one problem: detecting bots and invalid traffic in digital advertising. Its detection models, IP intelligence, and sensor network are built for this specific domain. HUMAN covers ad fraud as one product line among several. If programmatic bot detection is your core need, a specialist platform built specifically for that problem will give you more granular control, more data, and a better price.

When Should You Use Fraudlogix?

• Your bot problem is in your ad inventory — invalid impressions, bot clicks, or fraudulent traffic reaching your buyers
• You want free bot detection covering 100% of your impressions with no volume caps and no commitment
• You need to block bot IPs before they enter your auction — a pre-bid blocklist at a flat monthly fee
• You operate an SSP, DSP, ad exchange, or ad network and need to clean your supply to satisfy demand partners
• You run affiliate or performance programs and need to detect bot-driven click fraud and lead fraud
• You need a standalone bot IP API to integrate directly into your bidder or ad server

When Does HUMAN Security Make More Sense?

• Your organization needs a single enterprise cybersecurity vendor that bundles ad fraud, web app security, and account protection under one contract
• Your organization needs a single vendor covering both cybersecurity and ad fraud under one enterprise contract
• Your IT or security team owns the budget and wants a full enterprise platform — not a specialized ad tech tool
• You have significant web application bot attacks or credential stuffing that goes well beyond advertising

Frequently Asked Questions

Who are HUMAN Security’s main competitors?

HUMAN Security’s main competitors in bot detection and ad fraud include Fraudlogix, DoubleVerify, CHEQ, TrafficGuard, and Integral Ad Science (IAS). Among these, Fraudlogix stands out as the only option with a completely free entry point — free post-bid analytics with no volume limits and a standalone IP Risk Score API with 1,000 free lookups — making it the most accessible alternative for ad tech platforms and supply-side operators.

Is Fraudlogix a HUMAN Security alternative?

Yes — and for most ad tech teams, it’s the better choice. Fraudlogix is purpose-built bot detection software for programmatic advertising, starts completely free, provides a standalone IP Risk Score API with 1,000 free lookups, and costs a fraction of what HUMAN charges. HUMAN Security makes sense only if you need a single enterprise vendor for cybersecurity across your entire organization. For programmatic bot detection and invalid traffic, Fraudlogix delivers more specialized capability at significantly lower cost.

What is HUMAN Security (formerly White Ops)?

HUMAN Security is a cybersecurity company founded in 2012 as White Ops and rebranded in 2021. Their Human Defense Platform detects and blocks bot attacks across digital advertising, web applications, APIs, and account systems. They work with major enterprise brands, publishers, and ad tech platforms globally.

Does Fraudlogix offer brand safety and viewability like HUMAN Security?

Yes. Fraudlogix’s Programmatic IVT Detection pixel is a 4-in-1 solution covering IVT and bot detection, brand safety flagging (adult, gambling, violence, and other categories), domain verification (declared vs. actual domain), and viewability measurement — all in a single free pixel with no volume limits.

What percentage of ad traffic is invalid?

According to Fraudlogix’s 2026 dataset, the global average invalid traffic rate is 20.64% — roughly one in five ad impressions. This puts approximately $37 billion in US ad spend at risk annually. The rate varies significantly by channel, geography, and traffic type, with some segments exceeding 30%.

Is HUMAN Security free?

No. HUMAN Security requires an enterprise contract for any product access. There is no free tier, no self-serve signup, and no published pricing. Fraudlogix’s post-bid analytics are free forever with no volume limits — you can analyze 100% of your traffic and receive daily reports at no cost.

Can Fraudlogix work alongside HUMAN Security?

Yes. The use cases are often complementary. A publisher or platform might use Fraudlogix for programmatic IVT detection and pre-bid IP blocking in their ad stack, while also using HUMAN Security for web application bot protection and account defense. The two products operate at different layers and don’t conflict.

How does Fraudlogix pricing compare to HUMAN Security?

Fraudlogix’s post-bid analytics are completely free with no volume limits. The pre-bid IP blocklist is $6,500/month flat — regardless of impression volume — so a platform processing 1 billion impressions monthly pays the same as one processing 10 billion. HUMAN Security uses enterprise contract pricing with no published rates and no free option.