What is affiliate marketing?
What is affiliate fraud?
How do affiliates commit fraud?
- Faking a conversion
Whether it’s a click, a completed lead form, an app install, or even a sale, much of affiliate fraud revolves around affiliates faking a conversion to collect the commission. This is often done with the use of bots, but can also be done manually by humans, most often in click farms.
- Duplicating content from another affiliate
Affiliate publishers are paid for conversions that their original content produces, so nefarious affiliates may simply scrape the sites of legitimate publishers and re-publish original content in a bid to divert traffic to their sites and then take credit for any conversions.
- Click stuffing
This often happens around install fraud and involves an affiliate simulating clicks on ads (often with the use of bots) unbeknownst to a user. So, if the user then installs an app organically, the affiliate company will still get a commission even though their ‘marketing’ efforts had nothing to do with the user installing the app.
Negative effects of affiliate fraud
As an affiliate manager/publisher/merchant you need to be aware of all the different ways that affiliates can cheat the system. There is a direct cost of affiliate fraud (it eats into your profits and depletes your marketing budgets), but there are other not-so-obvious effects of affiliate fraud.
Protect yourself from affiliate fraud
Here at Fraudlogix, we specialize in affiliate fraud detection and prevention. Contact us to discuss how we can protect your affiliate marketing campaigns.