by Fraudlogix | Jun 17, 2024 | Ad Fraud and Bots
Oracle Shares Hit Record High On AI-Fueled Cloud Growth Oracle Corp. reported better-than-expected bookings and announced partnership deals with tech rivals, giving a boost to Chairman Larry Ellison’s effort to redefine the software maker as a major competitor in the...
by Fraudlogix | May 19, 2024 | Ad Fraud and Bots
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting...
by Fraudlogix | May 15, 2024 | Ad Fraud and Bots
Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics. Though difficult to calculate exactly, the estimated cost of...
by Fraudlogix | Feb 6, 2023 | Ad Fraud and Bots
In the online advertising world, click fraud and bad traffic can have a major impact on the success of a digital marketing campaign. To ensure that your ad budget is being spent effectively, it’s crucial to detect and reject fake clicks and bad traffic. This not...
by Fraudlogix | Feb 3, 2023 | Ad Fraud and Bots
Programmatic advertising is revolutionizing the way digital advertising is bought and sold. By using automated technology, programmatic advertising allows advertisers to reach their target audiences more efficiently and effectively, delivering the right message to the...
by Fraudlogix | Feb 3, 2023 | Ad Fraud and Bots
Programmatic advertising is revolutionizing the way digital advertising is bought and sold. By using automated technology, programmatic advertising allows advertisers to reach their target audiences more efficiently and effectively, delivering the right message to the...
