by Fraudlogix | Apr 17, 2024 | Newsletter
How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential...
by Fraudlogix | Mar 5, 2024 | Newsletter
Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...
by Fraudlogix | Feb 8, 2024 | Newsletter
Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan...
by Fraudlogix | Jan 18, 2024 | Newsletter
ANA: Just 36% Of Programmatic Spend Reaches Consumers Due To ‘Cost Waterfall’ Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. (Peter Adams/Marketing...
by Fraudlogix | Dec 22, 2023 | Newsletter
Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. (Allison Schiff/AdExchanger)...
