by Fraudlogix | Oct 20, 2023 | Newsletter
Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. (Anthony...
by Fraudlogix | Sep 21, 2023 | Newsletter
Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word:...
by Fraudlogix | Apr 19, 2023 | Affiliate / Performance
Mobile app fraud is a growing concern for affiliate marketers. Fraudulent activities can undermine the effectiveness of your campaigns and waste your advertising spend, so it’s important to know how to detect and prevent them. In this post, we’ll discuss...
by Fraudlogix | Apr 14, 2023 | Newsletter
SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring...
by Fraudlogix | Mar 1, 2023 | Affiliate / Performance
Lead generation fraud typically involves automated tools that interact with campaigns and websites to generate leads using fake or stolen user data, impacting your marketing funnel. Lead generation is a crucial part of any affiliate marketing campaign. However, the...
