NEW REPORT: The State Of Ad Fraud 2026How much of your traffic is real? We analyzed 105.7 billion impressions and found a 20.64% global IVT rate — translating to roughly $37 billion in U.S. ad spend at risk. The report breaks down IVT rates across devices, browsers, operating systems, and 80+ countries so you can benchmark your own traffic quality. |
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions RemainIt’s not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images. What isn’t always as obvious is exactly when those tools are being used, and when advertisers ought to make AI usage clear to their audiences. (Joanna Gerber/AdExchanger) |
In Graphic Detail: AI Licensing Deals, Protection Measures Aren’t Slowing Web ScrapingNew data is reinforcing a structural shift in how AI systems access publisher content: AI models are increasingly scraping publisher content, regardless of bot-blocking measures or content licensing deals meant to control usage, improve attribution or drive referral traffic. (Sara Guaglione/Digiday) |
Google Presses Judge To Lift Data-Sharing MandateGoogle is pressing its bid to stay orders requiring it to share some data about users’ searches with “qualified” competitors and to provide syndicated search results and ads to those competitors. (Wendy Davis/MediaPost) |
In Graphic Detail: The Scale Of The Challenge Facing Publishers, Politicians Eager To Damage Google’s Adland DominanceLast week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing a 15% and 12% respective annual increase. (Ronan Shields/Digiday) |


