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Why Marketers Should Care About Real-time Bidding
At this very moment, tens of millions of online auctions for ad impressions are happening all over the web. These auctions take milliseconds to complete, happening in real-time as the page loads so the user sees the right ad in the right spot. Real-time bidding (RTB)...
What is Affiliate Fraud?
Affiliate fraud is a type of advertising fraud that involves any false or corrupt activity executed to collect commissions from an affiliate marketing program fraudulently. It's estimated that 2% of all affiliate transactions are attributed to fraud. Unfortunately,...
The Not-So-Obvious Effects of Affiliate Fraud
Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...
Different Types of Affiliate Fraud
The e-commerce industry regularly engages online marketers (affiliates) to attract traffic to their sites and boost online sales of products and services. Affiliate marketing involves advertisers (who are the sellers or merchants) hiring affiliates (who are...
When Your Performance Marketing Campaign Doesn’t Perform – Six Signs of Affiliate Fraud
Performance marketing is a popular and ever-growing part of the marketing mix. It’s a smart way to go, paying only for those campaigns that actually PERFORM, however, when hackers fake a KPI (e.g., a sale, lead, install, or action) the money pouring into that portion...
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