3 Ways To Combat Ad Fraud on Your Platform

3 Ways To Combat Ad Fraud on Your Platform

Advertising, these days, is about more than just reaching the right audience – preventing ad fraud is a necessary precaution that should be part of any ad campaign. That’s because ad fraud is a booming business in itself. Opportunistic marketers may resort to...
4 Steps Platforms Can Take to Prevent Bots

4 Steps Platforms Can Take to Prevent Bots

Bad bots – you don’t want to deal with them. You don’t want them to slow your growth, and you don’t want bad bots on your platform. You probably wonder how to keep them away. Advertising on platforms across the internet has become a way to grow an audience and...
How To Use a Bot IP Blocklist

How To Use a Bot IP Blocklist

Part of running a website or an app is managing bot traffic and utilizing tools to keep malicious bots at bay, like an IP blocklist. But, what does that mean, and how do you use one effectively? Bot traffic is traffic generated by a computer program to your website or...
How To Recognize and Prevent Ad Fraud Schemes

How To Recognize and Prevent Ad Fraud Schemes

Every year, brands, businesses, and publishers pour money into advertising. It’s an integral part of gaining recognition and growing a customer base or audience. But as advertising has grown and evolved, so has advertising fraud. Ad fraud schemes are a danger to...