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7 Essential Features to Look for in Fraud Protection for In-App Delivery
In-app delivery has become an essential part of the mobile app ecosystem, allowing users to purchase goods and services directly through their mobile devices. However, as with any online transaction, in-app delivery is vulnerable to fraud. Therefore, it is crucial to...
What is Hit Inflation and Hit Shaving in Digital Advertising?
In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit...
Ad Fraud 101: Understanding Ad Injection and Ad Stacking
Ad injection and ad stacking are two common methods used in ad fraud, where fraudulent actors manipulate online advertising to make money through deceitful means. Ad injection is the process of adding unwanted or unauthorized ads to a website without the knowledge or...
Pixel Stuffing & Cookie Stuffing: What They Are & How It’s Done
Digital ad fraud comes in many forms, harming marketers and consumers alike. Scammers use pixel and cookie stuffing to exploit weaknesses in a platform and manipulate the results to enrich themselves and squander the business's resources. Knowing the differences...
Ad Fraud 101: Understanding the Role of Residential Proxies and IP Masking
Have you ever wondered how ad fraudsters can evade detection and carry out their schemes? One way they can do this is through residential proxies and IP (Internet Protocol) masking. A residential proxy is a type of proxy server that uses a real IP address from a...
IP Masking and VPN Usage: Understanding How Proxies Can Hide the True Location of a User or Device
The utilization of proxies has become increasingly prevalent in online activity. Proxies function as intermediaries between a user's device and the internet and can be used for several reasons, including hiding a user' s true location and increasing privacy and...
The Importance of Detecting Geo Mismatches in Digital Advertising
Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...
User Agent Spoofing: Guide To Detecting Forged User Agents
A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an "agent" on behalf of the user to request access, retrieve data, and render it from a connected server. The most...
7 Free Techniques and Tips for Detecting and Preventing Ad Fraud in Digital Marketing
Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...
Protecting Your Brand and Finances: How to Detect and Prevent Ad Fraud in Programmatic Traffic
As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...
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