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IP Masking and VPN Usage: Understanding How Proxies Can Hide the True Location of a User or Device
The utilization of proxies has become increasingly prevalent in online activity. Proxies function as intermediaries between a user's device and the internet and can be used for several reasons, including hiding a user' s true location and increasing privacy and...
The Importance of Detecting Geo Mismatches in Digital Advertising
Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...
User Agent Spoofing: Guide To Detecting Forged User Agents
A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an "agent" on behalf of the user to request access, retrieve data, and render it from a connected server. The most...
7 Free Techniques and Tips for Detecting and Preventing Ad Fraud in Digital Marketing
Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...
Protecting Your Brand and Finances: How to Detect and Prevent Ad Fraud in Programmatic Traffic
As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...
Reducing the Ad Tech Tax: How Free Ad Fraud, Bot, and Viewability Solutions Can Improve Your ROI
Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the "ad tech tax," which refers to the fees and charges that are added to the cost of advertising due...
Protecting Your ROI: How to Avoid Ad Fraud and Bot Traffic in a Cost-Cutting Economy
In the current economic climate, many companies are looking for ways to cut costs to stay competitive. One area that is often targeted for cost-cutting measures is advertising. However, advertisers should be careful not to cut corners when it comes to ad fraud, bot...
Leveling the Playing Field: How Small and Medium-Sized Businesses Can Compete with Large Brands in Digital Advertising with Free Solutions for Ad Fraud, Viewability, and Brand Safety
In today's digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it's not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can make it...
Combatting Fraudulent Traffic: How Blocking Bots and Reporting Separately Can Improve Ad Campaigns and Attract More Affiliates
In the digital advertising industry, one of the biggest challenges is dealing with fraudulent traffic. Unfortunately, bots are often used to generate fake clicks and views, which can skew campaign metrics and make it difficult for advertisers to accurately measure the...
Como utilizar una lista de bloqueo de IP de bots
Una parte de administrar un sitio web o una aplicación es manejar el tráfico de bots y utilizar herramientas para mantener a los bots maliciosos alejados, como una lista de bloqueo de IP. ¿Pero, qué significa eso y cómo se utiliza de manera efectiva? El tráfico de...
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