by Fraudlogix | Oct 16, 2019 | Ad Fraud and Bots, Affiliate / Performance
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
by Fraudlogix | Oct 7, 2019 | Affiliate / Performance
Affiliate fraud occurs when a fraudulent affiliate marketer fakes an action in order to receive a commission. In the affiliate marketing industry, advertisers (those who are trying to sell a product or service) pay affiliate marketers a commission for every action...
by Fraudlogix | Sep 4, 2019 | Ad Fraud and Bots
Link between data breaches and affiliate fraud Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of...
by Fraudlogix | Jul 12, 2019 | Ad Fraud and Bots
Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
by Fraudlogix | Jul 11, 2019 | Affiliate / Performance
An ounce of prevention is worth way more than a pound of cure in the affiliate industry. When it comes to affiliate fraud, waiting to filter out fake traffic, clicks, and installs can be detrimental to a campaign and it wastes an advertiser’s time and money. Log...
