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Beyond the install: Five in-app activities that should raise red flags

Beyond the install: Five in-app activities that should raise red flags

by Kelly Gerrity | Oct 16, 2019 | Ad Fraud and Bots, Affiliate / Performance

App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
What is Affiliate Fraud and How Do You Prevent It?

What is Affiliate Fraud and How Do You Prevent It?

by Kelly Gerrity | Oct 7, 2019 | Affiliate / Performance

Affiliate fraud occurs when a fraudulent affiliate marketer fakes an action in order to receive a commission. In the affiliate marketing industry, advertisers (those who are trying to sell a product or service) pay affiliate marketers a commission for every action...
Link between data breaches and affiliate fraud

Link between data breaches and affiliate fraud

by Kelly Gerrity | Sep 4, 2019 | Ad Fraud and Bots

Link between data breaches and affiliate fraud Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of...
10 Things to Look for When Vetting Affiliate Partners

10 Things to Look for When Vetting Affiliate Partners

by Kelly Gerrity | Jul 12, 2019 | Ad Fraud and Bots

Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
How To Prevent Fraud in Your Affiliate Marketing Campaigns

How To Prevent Fraud in Your Affiliate Marketing Campaigns

by Kelly Gerrity | Jul 11, 2019 | Affiliate / Performance

An ounce of prevention is worth way more than a pound of cure in the affiliate industry. When it comes to affiliate fraud, waiting to filter out fake traffic, clicks, and installs can be detrimental to a campaign and it wastes an advertiser’s time and money. Log...
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