by Kelly Gerrity | Oct 16, 2019 | Ad Fraud and Bots, Affiliate / Performance
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
by Kelly Gerrity | Oct 7, 2019 | Affiliate / Performance
Affiliate fraud occurs when a fraudulent affiliate marketer fakes an action in order to receive a commission. In the affiliate marketing industry, advertisers (those who are trying to sell a product or service) pay affiliate marketers a commission for every action...
by Kelly Gerrity | Sep 4, 2019 | Ad Fraud and Bots
Link between data breaches and affiliate fraud Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of...
by Kelly Gerrity | Jul 12, 2019 | Ad Fraud and Bots
Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
by Kelly Gerrity | Jul 11, 2019 | Affiliate / Performance
An ounce of prevention is worth way more than a pound of cure in the affiliate industry. When it comes to affiliate fraud, waiting to filter out fake traffic, clicks, and installs can be detrimental to a campaign and it wastes an advertiser’s time and money. Log...
