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Ad Fraud 101: Understanding the Role of Residential Proxies and IP Masking 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

Have you ever wondered how ad fraudsters can evade detection and carry out their schemes? One way they can do this is through residential proxies and IP (Internet Protocol) masking. A residential proxy is a type of proxy server that uses a real IP address from a...

IP Masking and VPN Usage: Understanding How Proxies Can Hide the True Location of a User or Device  

by Fraudlogix | Jan 26, 2023 | IP Risk Scoring

The utilization of proxies has become increasingly prevalent in online activity. Proxies function as intermediaries between a user’s device and the internet and can be used for several reasons, including hiding a user’ s true location and increasing...

The Importance of Detecting Geo Mismatches in Digital Advertising 

by Fraudlogix | Jan 26, 2023 | IP Risk Scoring

Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...

User Agent Spoofing: Guide To Detecting Forged User Agents

by Fraudlogix | Jan 26, 2023 | IP Risk Scoring

A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an “agent” on behalf of the user to request access, retrieve data, and render it from a connected...

7 Free Techniques and Tips for Detecting and Preventing Ad Fraud in Digital Marketing 

by Fraudlogix | Jan 26, 2023 | Ad Fraud

Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...
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