by Fraudlogix | May 31, 2022 | Ad Fraud Statistics
MSN.COM has the highest percentage of viewable ad impressions based on our monitoring of the programmatic advertising ecosystem during Q1, 2022. Fraudlogix’s definition of a viewable ad impression is based on Media Rating Council (MRC) viewability guidelines....
by Fraudlogix | May 12, 2022 | Ad Fraud Statistics
Fraudlogix presents the top programmatic platforms by traffic quality in Q1 2022. Listed below are the top 10 in no particular order. Yahoo PubMatic Magnite Smaato Sharethrough OpenX Xandr Sovrn AcuityAds Index Exchange Each quarter, Fraudlogix provides research...
by Fraudlogix | Apr 27, 2022 | Ad Fraud
Advertising, these days, is about more than just reaching the right audience – preventing ad fraud is a necessary precaution that should be part of any ad campaign. That’s because ad fraud is a booming business in itself. Opportunistic marketers may resort to...
by Fraudlogix | Apr 25, 2022 | Bots & IVT
Having accurate data on who is visiting your website is crucial for owning a website. It will help give you a better idea of your actual numbers, allowing you to better market and campaign towards those viewing your content. A huge part of having that accurate data is...
by Fraudlogix | Apr 13, 2022 | Ad Fraud Statistics
Mobile ad impressions continue to have the highest total traffic with 57.2% in Q2, 2022 — an over 8.3 percentage point drop from Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments,...
