by Fraudlogix | Mar 23, 2022 | Bots & IVT
Bots – and we’re talking about the malicious sort – are never good. Unlike the helpful web-crawlers that keep sites visible or the on-site bots that chat with customers and keep pages interactive, fraudulent bots exist only to harm your company’s bottom line. Whether...
by Fraudlogix | Mar 22, 2022 | Ad Fraud
Ad Fraud is on the rise. Last year alone, a cybercrime report found that bot-driven fraud was up 41% in the first two quarters of 2021. In Q4, bots and ad fraud made up almost 16% of ad impressions according to new research from Fraudlogix. Bot fraud hits e-commerce...
by Fraudlogix | Mar 1, 2022 | Bots & IVT
Websites and apps receive two types of traffic requests: those from humans and those from bots. Bots are automatic processes that interact with websites, apps, and APIs. Good bots perform tasks and add value to a user’s experience, like a chatbot that asks if...
by Fraudlogix | Feb 24, 2022 | Bots & IVT
Before you launch a new marketing campaign, there are a few things you should ask yourself: What are your goals? How much of your revenue are you going to spend on marketing? How much of your marketing spend are you willing to lose to bots? Let’s take a look at that...
by Fraudlogix | Feb 23, 2022 | Bots & IVT
What’s an IP blocklist and why is it essential to running your network, platform, website or app? An IP blocklist is a security measure put in place to prevent access to a network system from specific IP addresses that are known or suspected to be associated...
