Link between data breaches and affiliate fraud

Link between data breaches and affiliate fraud

Link between data breaches and affiliate fraud Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of...
What is Affiliate Fraud?

What is Affiliate Fraud?

According to 99 Firms, 15% of digital media advertising revenue can be attributed to affiliate marketing. Following that, 2% of all affiliate transactions are attributed to affiliate fraud. Fraudsters are continuously finding new ways to scam the system and cheat...
The Not-So-Obvious Effects of Affiliate Fraud

The Not-So-Obvious Effects of Affiliate Fraud

Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there’s a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing...