by Fraudlogix | Sep 4, 2019 | Ad Fraud and Bots
Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to...
by Fraudlogix | Jul 10, 2019 | Ad Fraud and Bots
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
by user | Jun 21, 2019 | Ad Fraud and Bots
Affiliate fraud is a type of advertising fraud that involves any false or corrupt activity executed to collect commissions from an affiliate marketing program fraudulently. It’s estimated that 2% of all affiliate transactions are attributed to fraud....
by Fraudlogix | May 13, 2019 | Ad Fraud and Bots
Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there’s a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing...
by Fraudlogix | Apr 18, 2019 | Ad Fraud and Bots
The e-commerce industry regularly engages online marketers (affiliates) to attract traffic to their sites and boost online sales of products and services. Affiliate marketing involves advertisers (who are the sellers or merchants) hiring affiliates (who are...
