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Top 10 Programmatic Platforms by Traffic Quality
Fraudlogix presents the top programmatic platforms by traffic quality in Q1 2022. Listed below are the top 10 in no particular order. Yahoo PubMatic Magnite Smaato Sharethrough OpenX Xandr Sovrn AcuityAds Index Exchange Each quarter, Fraudlogix provides research...
3 Ways To Combat Ad Fraud on Your Platform
Advertising, these days, is about more than just reaching the right audience – preventing ad fraud is a necessary precaution that should be part of any ad campaign. That’s because ad fraud is a booming business in itself. Opportunistic marketers may resort to...
Why We Embraced Bot Vendor Data as a Differentiator in Our Platform
Having accurate data on who is visiting your website is crucial for owning a website. It will help give you a better idea of your actual numbers, allowing you to better market and campaign towards those viewing your content. A huge part of having that accurate data is...
Ad Impressions by Device Type
Mobile ad impressions continue to have the highest total traffic with 57.2% in Q2, 2022 -- an over 8.3 percentage point drop from Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including...
Ad Fraud % by Day of Week
Bots are most active on weekdays according to new research from Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes over 42 billion ad impressions across all device types. Each quarter, Fraudlogix provides...
Global Ad Fraud %
Bots and ad fraud made up 17% of global ad impressions in Q2, 2022. An increase of 1.1 percentage points over Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including CTV, In-App, mobile,...
Ad Fraud on WiFi Connected Devices
Bots and ad fraud made up 12% of ad impressions on wi-fi connected devices in Q2, 2022. A decrease of 3.1 percentage points over Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including...
Learn How New Advancements in Bot Solution Vendor Technology Will Change How You Do Business
Do you have time to worry about bots? Of course not. Whether you’re building up your website, managing orders, coming up with new marketing ideas, or handling the day-to-day needs of your business or brand, you’re pretty busy as it is. You don’t have a lot of time to...
4 Steps Platforms Can Take to Prevent Bots
Bad bots – you don’t want to deal with them. You don’t want them to slow your growth, and you don’t want bad bots on your platform. You probably wonder how to keep them away. Advertising on platforms across the internet has become a way to grow an audience and...
3 Common Bot Prevention Approaches for AdTech and MarTech
Bots – and we’re talking about the malicious sort – are never good. Unlike the helpful web-crawlers that keep sites visible or the on-site bots that chat with customers and keep pages interactive, fraudulent bots exist only to harm your company’s bottom line. Whether...
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