Blogs

Why Ad Fraud Rates Haven't Budged In 15 Years The advertising industry has the tools to end ad fraud. Do we have the will to use them? The United States spent $271.2 billion on digital advertising in 2024, more than any other country, yet fraud still affects 16.73% of...

AI Search Is Growing More Quickly Than Expected Large language models aren’t replacing traditional browsers anytime soon, but they have become another responsibility for brands. Chatbots are becoming the go-to source for online answers for many consumers, chipping...

15 Years Of Fighting Fraud: How Fraudlogix Evolved Not many people know this, but we didn’t set out to build a fraud detection company. Like many of the best stories in technology, our journey began with necessity and a near-death experience that would transform our...

Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces In what the companies say gives brands access to the “largest authenticated CTV footprint in the U.S.,” Roku and Amazon Ads have announced a major premium streaming ad-inventory integration exclusively through the...

Judge Rules Against Google In Ad Tech Antitrust Case Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. (Ronan Shields and Marty...