by Fraudlogix | Jan 26, 2023 | IP Risk Scoring
Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...
by Fraudlogix | Jan 26, 2023 | IP Risk Scoring
A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an “agent” on behalf of the user to request access, retrieve data, and render it from a connected...
by Fraudlogix | Jan 26, 2023 | Ad Fraud
Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...
by Fraudlogix | Jan 26, 2023 | Programmatic & RTB
As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...
by Fraudlogix | Jan 26, 2023 | Bots & IVT
Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of...
