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The Importance of Detecting Geo Mismatches in Digital Advertising 

by Fraudlogix | Jan 26, 2023 | IP Risk Scoring

Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...

User Agent Spoofing: Guide To Detecting Forged User Agents

by Fraudlogix | Jan 26, 2023 | IP Risk Scoring

A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an “agent” on behalf of the user to request access, retrieve data, and render it from a connected...

7 Free Techniques and Tips for Detecting and Preventing Ad Fraud in Digital Marketing 

by Fraudlogix | Jan 26, 2023 | Ad Fraud

Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...

Protecting Your Brand and Finances: How to Detect and Prevent Ad Fraud in Programmatic Traffic 

by Fraudlogix | Jan 26, 2023 | Programmatic & RTB

As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...

Reducing the Ad Tech Tax: How Free Ad Fraud, Bot, and Viewability Solutions Can Improve Your ROI 

by Fraudlogix | Jan 26, 2023 | Bots & IVT

Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of...
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