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The Importance of Reducing Ad Fraud in Digital Advertising
Ad Fraud is on the rise. Last year alone, a cybercrime report found that bot-driven fraud was up 41% in the first two quarters of 2021. In Q4, bots and ad fraud made up almost 16% of ad impressions according to new research from Fraudlogix. Bot fraud hits e-commerce...
Bots: What They Are and How To Stop Them
Websites and apps receive two types of traffic requests: those from humans and those from bots. Bots are automatic processes that interact with websites, apps, and APIs. Good bots perform tasks and add value to a user's experience, like a chatbot that asks if you need...
What is Marketing Fraud? A Guide to Stopping Bots
Before you launch a new marketing campaign, there are a few things you should ask yourself: What are your goals? How much of your revenue are you going to spend on marketing? How much of your marketing spend are you willing to lose to bots? Let’s take a look at that...
How To Use a Bot IP Blocklist
What's an IP blocklist and why is it essential to running your network, platform, website or app? An IP blocklist is a security measure put in place to prevent access to a network system from specific IP addresses that are known or suspected to be associated with...
Ad Fraud % by Country 9
Singapore and Sri Lanka have the highest and lowest percent bot and ad fraud in this group of countries in Asia. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report...
Ad Fraud % by Country 8
Poland and Slovakia have the highest and lowest percent bot and ad fraud in this group of countries in Europe. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes...
Ad Fraud % by Country 7
Indonesia and Philippines have the highest and lowest percent bot and ad fraud in this group of countries in Asia. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report...
Ad Fraud % by Country 6
Romania and Belgium have the highest and lowest percent bot and ad fraud in this group of European countries. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes...
Ad Fraud % by Country 5
Croatia and France have the highest and lowest percent bot and ad fraud in this group of European countries. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes...
Ad Fraud % by Country 4
Mexico and Nicaragua have the highest and lowest percent bot and ad fraud in this group of countries in Central America. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report...
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