by Fraudlogix | Feb 11, 2026 | Newsletter
NEW REPORT: The State Of Ad Fraud 2026 How much of your traffic is real? We analyzed 105.7 billion impressions and found a 20.64% global IVT rate — translating to roughly $37 billion in U.S. ad spend at risk. The report breaks down IVT rates across devices, browsers,...
by Fraudlogix | Jan 12, 2026 | Newsletter
IAB Tech Lab Unveils Roadmap For Agentic To Scale AI IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. (Laurie Sullivan/MediaPost) Alphabet Overtakes...
by Fraudlogix | Dec 16, 2025 | Newsletter
WPP Estimates Commerce Media Spending To Overtake TV This Year Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. (Sam Bradley/Digiday)...
by Fraudlogix | Nov 13, 2025 | Newsletter
Meta Is Earning A Fortune On A Deluge Of Fraudulent Ads, Documents Show Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users...
by Fraudlogix | Oct 24, 2025 | Newsletter
Bot-Generated Fake Brand Outrage Is A Rising Problem—What Marketers Need To Know Marketers are entering a new era where it’s becoming harder to differentiate between real consumer sentiment and manufactured outrage. AI-powered bot networks, usually reserved for...
